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Roundup
Best Clay alternatives (2026)
Clay is a powerful cloud platform, but it isn’t the only way to enrich a list. Here are the alternatives worth knowing in 2026, and where a local-first Mac app fits.
How to choose
Do you need the cloud?
Clay and most alternatives are cloud platforms; a local-first app is the pick if your list can’t be uploaded to a cloud service.
Credits vs your keys
Weigh bundled credits against bringing your own provider keys.
Platform vs spreadsheet
A platform suits teams; a spreadsheet-native app suits quick list work.
| Tool | Best for | Type |
|---|---|---|
| Octopi | Local-first, Mac; plain-English → enriched sheet, source-cited | Free Mac app |
| Apollo.io | Enrichment plus a large contact database + outreach | Cloud, free + paid plans |
| Clearbit (now HubSpot Breeze) | Enrichment built into HubSpot | HubSpot subscription + credits |
| PhantomBuster | Automations (“phantoms”) for scraping & outreach | Cloud, paid |
| Bardeen | No-code browser automation | Extension + cloud |
Published by Octopi. Comparisons are kept factual; check each tool’s own site for current details. Other names are trademarks of their owners.
Where Octopi fits
Your data stays put
Unlike cloud tables, Octopi keeps the list, model and results on your Mac.
Work in a spreadsheet
No table-building or platform onboarding.
Waterfall your own providers
Try several data providers in order with your own keys.
Checkable
A clickable source on every cell.
Questions
What’s the closest local-first Clay alternative?
Octopi — it does spreadsheet enrichment and research on your Mac with your own AI model and provider keys, source-cited.
Are these cheaper than Clay?
It depends on usage; a free app plus your own keys can be cheaper than platform credits, but compare against your volume.
Do any run offline / locally?
Octopi runs its AI model locally; the cloud alternatives require their service.
Is this list impartial?
We make Octopi, so it’s our honest view — descriptions are factual and we link out.
Related
Try a local-first alternative
Download Octopi free and enrich a list on your own Mac.
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